MLS AND JLAB ANNOUNCE PARTNERSHIP EXTENSION
Renewal provides implementation of JLab Headphones and Microphones in MLS Studio Shows, at MLS Events and eMLS
Featured in Sports Business Journal and via Major League Soccer
NEW YORK, N.Y. (Thursday Nov. 5, 2020) – Major League Soccer and JLab Audio, a leading audio company and #1 accessible true wireless brand in America, announced today a multi-year partnership extension which designates JLab as the official audio and microphone partner of the League. As part of the expanded partnership, JLab will also become the official audio and microphone partner of eMLS, MLS’ competitive EA SPORTS™ FIFA League.
With a focus on developing innovative and authentic products, JLab’s partnership will continue to focus on providing the best wireless audio technology to MLS fans and athletes. JLab will also activate at marquee MLS events, including MLS Cup, and throughout the eMLS competitive season.
“Through Major League Soccer’s partnership with JLab, we have merged sports and technology to deliver enhanced experiences and premium products to our fans and players,” said Jen Cramer, MLS SVP of Partnership Marketing. “We are excited to extend our partnership with JLab and we look forward to having their technology at our events for many years to come.”
The wide-ranging partnership features product integration across MLS studio shows and entertainment systems at MLS events, as well as digital, video and content brand integrations, in-stadium exposure, and more. To celebrate the partnership, JLab has also offered fans ultimate experience packages, prizes, and more. Throughout the partnership, MLS and JLab have collaborated annually on hundreds of MLS-themed playlists curated by players.
“MLS and JLab are both innovators in their categories – while still offering an accessible product,” said Terra Teat, JLab Chief Marketing Officer. “We’re excited to extend and expand our partnership as we continue to engage with MLS’s dedicated fans and athletes.”
In celebration of the renewal announcement and the League’s 25th season celebration, each member of the two 2020 MLS Cup teams will receive custom MLS Cup Studio Pro wireless headphones – which were released at retail this month. The 25th annual championship game will take place on Saturday, December 12 on FOX and the Univision networks.
In December, as part of their league deal, JLab will also announce several new club partnerships for 2021. For more information on MLS and JLab, visit MLSsoccer.com and jlabaudio.com/mls.
*Source: The NPD Group, Inc., U.S. Retail Tracking Service, Stereo Headphones, Bluetooth Capable, No wire/no band under $100, Oct. 2018-September 2020.
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ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer – celebrating its 25th Season in 2020 – features 26 clubs throughout the United States and Canada, in addition to future expansion teams in Austin, St. Louis, Sacramento, and Charlotte. For more information about MLS, visit www.MLSsoccer.com.
ABOUT eMLS
eMLS is the esports and gaming property of Major League Soccer. Built around the EA SPORTS™ FIFA franchise, its goal is to utilize gaming to reach global audiences, raise the profile of MLS, and grow its next generation of fans. eMLS is a recognized leader in the gaming world. In 2019, the 2018 eMLS Cup presented by PlayStation® won Ex Awards Gold Winner for ‘Best Esports Activation,’ Cynopsis Sports Media Awards Honorable Mention for ‘Best Esports Event’ and Best Live Stream. For more information, visit, www.MLSsoccer.com/eMLS.
About JLab Audio
JLab Audio is an award-winning designer of personal audio, including earbuds, headphones and microphones. JLab Audio was founded in 2005 with the mission to enhance an active lifestyle through incredible sound, inspired design and innovative technology without the rock star price. No matter your passion, JLab Audio keeps you GOing with high-quality gear; inspired designs and world-class, hassle-free customer support. For more information visit www.jlabaudio.com.